Custom Author Website Design
When you’ve got big plans: more features, more guidance … more potential
For maximum impact and minimum stress, partner with me to create an exceptionally powerful author website.
If my Express Website package doesn’t provide all of the features that you need, a custom website project is the answer. This gives you options like:
More pages to show your work
Powerful integrations with other tools, like email automations and appointment scheduling
Room to showcase your expertise and position yourself for additional opportunities, like consulting, speaking, interviews, and collaborations
Sell your related programs, services, and courses
Sell books directly to readers from your own online store
Win back your time and energy, to focus on the work you actually want to do
Custom website projects include more of my expertise, so I can get to know you, your book, and your work in depth. From there, I’m able to advise you on powerful opportunities and smart tactics.
And I’ll take as much work off your (busy) hands as I possibly can.
A custom project with me begins with a short, paid strategy phase: the Author Website Clarity Call.
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Nonfiction author
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Author with services
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Multi-genre author
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Novelist
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Memoir author
Your Custom Website Investment
Working at this highly personalized level, no two author websites are alike
After our Clarity Call, I’ll create your custom proposal, with finely-tuned deliverables and choices for working together.
In the meantime, for a guide to your investment, use this calculator to get a feel for your options.
You can expect on-time results, a collaborative process, and a few new skills
“You've taught me to fish, instead of just handing me a fish, and I really appreciate that”
Beth Ann Mathews, Memoir Author
“If you think you need a new website … you're way past the point of needing it”
Nell Wulfhart, Coach, Author, and Podcaster
“I'm finding Squarespace very user-friendly”
Lisa Manterfield, Author and Writing Coach
Your Custom Author Website Includes
✓ Thoughtful, honest advice to identify your author priorities and tactics appropriate for you
✓ Premium website design and development in Squarespace
✓ Mobile responsiveness, to make sure every visitor gets a high-end experience
✓ My highly efficient project timeline: typically between 1 and 3 weeks
✓ Support for the business decisions behind writing and gathering your content
✓ Search Engine Optimization (SEO) tactics that allow your website to be discovered
✓ My personalized attention throughout our collaboration (I do not currently outsource or employ subcontractors, nor do I use AI in my designs)
✓ Ongoing access to a comprepehensive video course, so you can feel confident working inside Squarespace
✓ No retainer or costly maintenance package; you fully own your website
✓ 20% off your first year of Squarespace
How does this happen?
Here’s how our website story will usually go:
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Strategy
If you’d like, chat with me on a complimentary Zoom call so we can discuss your author goals.
Assuming we’re a fit, we’ll move forward with your Author Website Clarity Call where we’ll dig into your options and evaluate the right tools and tactics for you.
After that call, I’ll create a personalized proposal for working together to build and launch your Custom Author Website.
We’ll choose firm dates for our Design Period, and you’ll pay a project deposit.
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Preparation
Depending on the package that you choose, you’ll work either with me or independently to prepare your website content.
Either you or I will write your website copy, again depending on your selected package. This phase might also include SEO research by me.
Your images must be ready before our agreed Design Period, and if you’re providing wording, that needs to be at “final draft” stage, too.
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Design & Build
I now bring the perfect combination of my design, book marketing, and technical skills, to create your professional and powerful author website.
You’ll be closely involved during this phase, which lasts usually between 1 and 3 weeks. I only build one website at a time, so you can be sure of having my full attention.
Your project payments are spaced according to our agreed dates.
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Launch & Handover
At the end of our Design Period, I’ll launch your new website for you.
Depending on the options that you choose, I’ll either train you in making simple edits, or offer self-guided training resources.
Your final payment is due right before your website launches.
Then, it’s over to you to start using your new tools to drive book success!
“Having this gorgeous, professional website is going to help me immensely. It was 1000% worth the investment of my time and funds.”
— Lisa Ramelow, nonfiction author
Hello, I’m Pauline, and I’m an author too
With 6 of my own books, I have a personal track record of book marketing success.
(Want to peek? There are 1200+ Amazon ratings for my debut novel.)
When we work together, you gain business solutions from an experienced marketing partner. I will create your author website with meticulous attention to your author goals.
If you value quality and efficiency, delivered in a friendly and supportive way by someone who’s “been there”, then we should get to know each other.
You can book your Author Website Clarity Call here, or, start by scheduling a no-pressure conversation, and we can discuss your needs.
